Table of Contents

Why CFO needed for you ?

CFO is the Principal of any business. They play crucial roles such as managing cash flow, preparing for ups and downs, building an efficient infrastructure, developing data driven strategies, guiding funding, preparing for the growth of the company and they also ensure financial legal compliance and build the company’s portfolio for investor funding opportunities. They oversee the entire financial stack of the company.

Why Startups Fail ?

Startup is a business model that excites innovators and problem solvers, but where the question lies is that why do these startups actually fail?

This can be due to

  • Lack of ability to create demand for the product
  • Lack of expertise
  • Excessive cash burn
  • Not being able to incorporate the changes suggested in the prototype
  • Wrong pricing strategy
  • Inability to raise funds
  • Being over optimistic
  • Inability of taking
  • Unviable business model


For example, Tata Nano was a great car but it was marketed as “The world’s cheapest car” which created an apprehension in minds of consumers because of societal acceptance and even though Tata Nano was a great start to explore for extremely pocket friendly cars it failed because of bad marketing strategy.

Packing Credit vs Cash Credit

‘Pre-shipment/Packing Credit’ means any loan or advance
granted or any other credit provided by a bank to an exporter for financing the
purchase, processing, manufacturing or packing of goods prior to shipment, on
the basis of letter of credit opened in his favour or in favour of some other
person, by an overseas buyer or a confirmed and irrevocable order for the
export of goods from India or any other evidence of an order for export from
India having been placed on the exporter or some other person, unless lodgement
of export orders or letter of credit with the bank has been waived.


PLI Scheme

The objective of PLI scheme is to boost manufacturing in India and reduce on the imports from the other countries.

Reduce the import bills and increase exports to its maximum potential.

                 The PLI scheme can also bring back old designs and product customs that can contribute heavily to the diversity, while also empowering forgotten artistry buried due to colonialism.

             The framework of the PLI scheme is to reward increased production and promote exports.

               Due to the niche and specificity of PLI linked sectors, that mostly involve careful and attentive focus on workforce and creating, PLI can enhance building systems to adjust to climate change and even essentially reverse it in the many years to come.

Credit Guarantee Fund Trust for Micro and Small Enterprises

Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) is jointly set up by Ministry of Micro, Small & Medium Enterprises (MSME), Government of India and Small Industries Development Bank of India (SIDBI) to catalyse flow of institutional credit to Micro & Small Enterprises (MSEs). Credit Guarantee Scheme (CGS) was launched to strengthen credit delivery system and to facilitate flow of credit to the MSE sector, create access to finance for unserved, under-served and underprivileged, making availability of finance from conventional lenders to new generation entrepreneurs. Institution [MLIs] to MSEs.